In 1987, McDonald’s released Chicken McNuggets Shanghai, a promotional campaign complete with chopsticks, McFortune cookies, and “oriental sauces” like hot mustard, teriyaki, peanut satay, black bean, and Cantonese sweet and sour. McDonald’s branded its new release with a graphic identity packed with oriental motifs and produced TV commercials that cast Chinese culture in absurdly cartoonish stereotypes. One such advertisement features a Fu Manchu-type character who states he has “come many miles from inscrutable Orient to tell you about Chicken McNugget Shanghai;” others depict white Americans fumbling with chopsticks. Borrowing from pernicious stereotypes of Orientalism and Yellow Peril, McDonald’s simply repackaged its product in attempts to capitalize off the “exoticness” of the East.
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McDonald’s 1987 ads
16 April 2019 Posted.
McDonald’s Chicken McNuggets Shanghai Package, 1987. Museum of Chinese In America (MOCA) Collection.
麦当劳1987年的“上海麦乐鸡”包装。美国华人博物馆（MOCA）馆藏
